News spreads fast #2

I recently shared a blog post by Seth Godin that I liked with the leadership team I am a part of at my church. We all agreed with it's principle and I think it relates to any sharing of information good or bad and thought you might find it interesting too. Especially when trying to share the great news of the Gospel....

First, ten

"This, in two words, is the secret of the new marketing. Find ten people. Ten people who trust you/respect you/need you/listen to you...Those ten people need what you have to sell, or want it. And if they love it, you win. If they love it, they'll each find you ten more people (or a hundred or a thousand or, perhaps, just three). Repeat. If they don't love it, you need a new product. Start over. Your idea spreads. Your business grows. Not as fast as you want, but faster than you could ever imagine.This approach changes the posture and timing of everything you do.You can no longer market to the anonymous masses. They're not anonymous and they're not masses. You can only market to people who are willing participants. Like this group of ten.The timing means that the idea of a 'launch' and press releases and the big unveiling is nuts. Instead, plan on the gradual build that turns into a tidal wave. Organize for it and spend money appropriately. The fact is, the curve of money spent (big hump, then it tails off) is precisely backwards to what you actually need.Three years from now, this advice will be so common as to be boring. Today, it's almost certainly the opposite of what you're doing."

MY THOUGHTS: Word of mouth is contagious --- We each have a circle of influence -- probably 10 or more people we talk with on a weekly basis. Let's get excited about something great going on in our churches and spread the vision of what the Lord is doing there! Maybe that can be caught and spread faster ---and stop the negative talk that seems to penetrate our conversations (and consequently, all that the world outside the church hears about).

love you all!
Amanda